Branded: defining Wright State together

What is the essence of Wright State University? What does it stand for? How is it perceived and where is it going? These are the questions that have driven a comprehensive branding initiative.

“For more than two years, we have been on a journey to define the Wright State identity and refresh our overall messaging,” said Robert J. Sweeney, executive vice president for planning. “It has been an amazing journey, one that afforded us an incredible opportunity to examine who we are and who we want to be.”

“The intersection of our capabilities and aspirations and what our students, alumni, donors